Tyler Robinson Foundation

Strengthening families as they cope with the tragedy of a pediatric cancer diagnosis by offsetting out-of-pocket life expenses.

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About the Client

The Tyler Robinson Foundation honors the life of a remarkable 16-year-old boy who was diagnosed with Rhabdomyosarcoma, a rare form of cancer, in August 2011. As soon as Tyler received the diagnosis, his older brother Jesse immediately set out to find a way to help Tyler cope with the trials of cancer treatment. As passionate music lovers, Jesse and Tyler found a connection to the Imagine Dragons’ song, “It’s Time”. Lyrics from the song became their anthem and brought them comfort. Imagine Dragons’ frontman and lead singer, Dan Reynolds, heard about Tyler’s story and wanted to meet him during a show in Utah. Tyler went on to develop a close friendship with Dan and the other band members, Wayne Sermon, Dan Platzman and Ben McKee.  When this inspiring young man unexpectedly passed away on March 4, 2013, Imagine Dragons and the Robinson family created TRF to honor Tyler and every family fighting this battle.