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April 10, 2018

THE UNDERGROUND AT THE MOB MUSEUM LAUNCHES INSTAGRAM CONTEST TO NAME ITS ARTISAN COPPER-POT STILL

MEDIA CONTACTS:
Erika Pope/ Marina Nicola
Vox Solid Communications
epope@wearevoxsolid.com, mnicola@wearevoxsolid.com
(702) 249-2977/ (702) 586-2137

LINKS:
TheMobMuseum.org
Facebook.com/TheMobMuseum
Twitter.com/TheMobMuseum
#MobMuseumCountdown

THE UNDERGROUND AT THE MOB MUSEUM LAUNCHES INSTAGRAM CONTEST
TO NAME ITS ARTISAN COPPER-POT STILL

Winner to Receive Two-night Hotel Stay at
El Cortez Hotel & Casino, $100 Speakeasy Bar Tab, Bottle of Moonshine

LAS VEGAS (April 2018) – To celebrate the grand opening of The Underground Protected by Zappos, its new Prohibition history exhibition, The Mob Museum, The National Museum of Organized Crime and Law Enforcement, announces an Instagram contest to name the distillery’s artisan copper-pot moonshine pot still. Participants can enter now through April 30. The Museum will announce the winner shortly after submissions close.

To enter the contest, individuals must first follow the Museum on Instagram @MobMuseum_Underground. Then, they must repost the photo seen above with #StillUnderground and the proposed name, as well as tag two friends they want to connect to the Museum.

Participants with the most creative and clever name will receive not only bragging rights, but also a prize package including a two-night stay at the El Cortez Hotel & Casino, a $100 bar tab at The Underground’s speakeasy and a bottle of The Underground’s house-distilled moonshine.

The Underground’s artisan copper-pot still was custom-made for the Museum by CARL Artisan Distilleries and Brewing Systems in Germany, that country’s oldest fabricator. Situated in The Underground’s distillery, the system distills corn-mash moonshine, which is available at the speakeasy bar and for sale in The Underground. The still has a capacity of 60 gallons and can distill approximately 250 bottles of 750 ml moonshine per week.

Guests touring The Underground will learn about Prohibition-era bootlegging and rum running. Prohibition shut down thousands of breweries and distilleries across America, but it could not eliminate the public’s desire for alcohol. It simply forced the brewing and distilling of booze into the shadows, contributed significantly to the rise and proliferation of the Mob in America.

Numerous artifacts found in the distillery and speakeasy add depth and context to the experience. Items to be on display include a beaded chiffon dress, ca. 1926, which is an example of the new and bolder fashions that became popular during the Prohibition era due to the rise of flapper culture, as well as a 5-gallon whiskey still, one of the smaller home stills used to make alcohol during Prohibition.

In addition to house-distilled moonshine, The Underground speakeasy features house-brewed craft beer and distilled vodka as well as tempting Prohibition era-inspired cocktails, draft beer, wines by the glass and non-alcoholic drinks.

For more information about Prohibition, visit the Museum’s online exhibit at prohibitionhistory.org. Information about the contest may be found here.

ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)(3) non-profit organization, provides a world-class, interactive journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Whether you like it or not, this is American history. It debuted a major renovation in 2018, including a Crime Lab, Use of Force Training Experience, and Organized Crime Today exhibit as well as The Underground, a basement-level Prohibition history exhibition featuring a working speakeasy and distillery and sponsored by Zappos. Since opening in 2012, The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums,” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History,” one of Hotel.com’s Top 7 “Travel Brag Landmarks,” one of USA Today’s “12 Can’t Miss U.S. Museum Exhibits,” “A Must for Travelers” by The New York Times, one of “20 Places Every American Should See” by Fox News and Budget Travel magazine, “Best Museum” by Nevada Magazine and is a multi-year winner of the Las Vegas Review-Journal’s “Best of Las Vegas” rankings. The Mob Museum has been awarded accreditation by the American Alliance of Museums, the highest national recognition afforded U.S. museums. General admission is $26.95 for adults ages 18 and over with special pricing for online purchase, children, seniors, military, law enforcement, Nevada residents, and teachers. The Museum is open daily; visit the website for up-to-date operating hours. For more information, call (702) 229-2734 or visit themobmuseum.org. Connect on Facebook at facebook.com/themobmuseum or Twitter @themobmuseum.

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