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March 5, 2019

THE MOB MUSEUM RECEIVES MAYOR’S URBAN DESIGN AWARD FROM THE CITY OF LAS VEGAS, THE UNDERGROUND MOONSHINE AWARDED DOUBLE GOLD MEDAL BY THE 50 BEST

  FOR IMMEDIATE RELEASE


Left: The Mob Museum receives MUDA award under the Historic Preservation Adaptive Reuse category and Right: The Underground Moonshine receives a Double Gold Medal from “The Fifty Best.”

THE MOB MUSEUM RECEIVES MAYOR’S URBAN DESIGN AWARD FROM THE CITY OF LAS VEGAS, THE UNDERGROUND MOONSHINE AWARDED DOUBLE GOLD MEDAL BY THE 50 BEST

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LAS VEGAS (March 2019) – The Mob Museum was recognized with two awards during the month of February:  its second Mayor’s Urban Design Award in the Historic Preservation and Adaptive Reuse category, this time for The Underground Prohibition history exhibition in the Museum’s basement; and a Double Gold medal for The Underground Moonshine from “The Fifty Best.”

In 2006, then-Mayor Oscar B. Goodman created the Mayor’s Urban Design Awards (MUDAs) to promote and encourage premium urban design principles. The Historic Preservation Adaptive Reuse category includes buildings that are over 50 years old, have been preserved and rehabilitated for adaptive reuse, or have incorporated green energy technology. Priority to the category is given to the entries and projects that have retained as much of the significant historic fabric as possible.

“We’re honored and thrilled to be a recipient of another MUDA award,” said Jonathan Ullman, president and CEO of The Mob Museum. “We are proud to occupy our historic building, which is on the National Register of Historic places. It’s also tremendously gratifying to be recognized by the City for our most recent preservation efforts.”

“The Fifty Best” recently hosted a moonshine tasting where entries were evaluated using professional criteria, and a panel of judges blind-tasted the American unaged white whiskeys. After tallying scores of the contestants, medals were awarded to highest scoring contenders based on the judges’ critique. The Underground Moonshine’s Double Gold award was the highest recognition granted in this year’s tasting. “The Fifty Best” is a digital guide to wines and spirits, featuring rated listings from proprietary blind tastings judged by wine and spirits journalists, spirits professionals, wine and spirit retailers, mixologists, spirits consultants and connoisseurs. “The Fifty Best” achieves the highest standards of spirits evaluations by adhering to strict tasting rules and rigorous methodology.

“We’ve worked hard to produce a truly authentic 100 percent corn moonshine,” remarked Cole Miller, distillery manager. “We are thrilled people love the taste and receiving the Double Gold Medal recognition is a true honor!”

ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)(3) non-profit organization, provides a world-class, interactive journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Whether you like it or not, this is American history. It debuted a major renovation in 2018, including a Crime Lab, Use of Force Training Experience, and Organized Crime Today exhibit as well as The Underground, a basement-level Prohibition history exhibition featuring a speakeasy and distillery, and sponsored by Zappos. The Mob Museum has been awarded accreditation by the American Alliance of Museums, the highest national recognition afforded U.S. museums. Since opening in 2012, The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums,” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History,” one of Hotel.com’s Top 7 “Travel Brag Landmarks,” one of USA Today’s “12 Can’t Miss U.S. Museum Exhibits,” “A Must for Travelers” by The New York Times and one of “20 Places Every American Should See” by Fox News and Budget Travel magazine. The Museum is a two-time winner of the Mayor’s Urban Design Award for Historic Preservation and Adaptive Reuse. Its house-distilled moonshine received top honors, the Double Gold Award, from The Fifty Best. General admission is $26.95 for adults ages 18 and over with special pricing for online purchase, children, seniors, military, law enforcement, Nevada residents, and teachers. The Museum is open daily; visit the website for up-to-date operating hours. For more information, call (702) 229-2734 or visit themobmuseum.org. Connect on Facebook at facebook.com/themobmuseum or Twitter @themobmuseum.

ABOUT THE UNDERGROUND
The Underground is an immersive Prohibition history exhibit, featuring a distillery, speakeasy and private VIP room located in the basement of The Mob Museum and sponsored by Zappos. Its custom-made, copper-pot still, dubbed “Virginia Still” after mobster Benjamin “Bugsy” Siegel’s notorious girlfriend Virginia Hill, has a capacity of 60 gallons and can serve up to 250 750-mL jars of moonshine per week. The Underground also brews and serves craft beer onsite. Artifacts from the 1920s and 1930s on display tell the intriguing story of the Prohibition era, which not only saw a proliferation of bootlegged booze and the meteoric growth of organized crime outfits, but also had a profound, lasting impact on society and culture. Complimentary entrance to The Underground is granted at the secret side entrance to visitors who know the correct password, which is published daily on Instagram Stories @MobMuseum_Underground.

MEDIA CONTACTS:
Christina Cober/ Erika Pope
The Vox Agency
christina@thevoxagency.com; erika@thevoxagency.com
(541) 778-2738, (702) 249-2977

SOCIAL MEDIA LINKS:
www.Facebook.com/themobmuseum
www.Twitter.com/themobmuseum
www.Instagram.com/themobmuseum

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