FOR IMMEDIATE RELEASE
NEON MUSEUM SCHOLAR IN RESIDENCE DR. DYDIA DELYSER
PRESENTS “HIDDEN IN BRIGHT LIGHT: THE UNTOLD HISTORY OF NEON”
LAS VEGAS (March 2019) – The Neon Museum introduces “Hidden in Bright Light: The Untold Story of Neon,” a presentation by Dr. Dydia Delyser at the museum’s Ne10 Studio. The event takes place Thursday, May 9 with doors opening at 6:30 p.m.; the lecture begins at 7 p.m. Admission is free with registration at neonmuseum.org. The Ne10 studio is located at 1001 W. Bonanza Rd on the Las Vegas Review Journal’s campus.
Dr. Delyser is the Museum’s 2019 Scholar in Residence and a historical-cultural geographer at California State University, Fullerton. Using both archival and ethnographic methods to explore topics as varied as ghost towns, literary tourism, antique-motorcycle restoration and neon signs, her work seeks to understand the American landscape from the 19 th through the 21 st centuries. Dr. Delyser is currently working on a book with her husband, Paul Greenstein, about the history of neon signs in the U.S.
The presentation will uncover neon’s real history, much of which has been shrouded by myth, and reveal its significance in American culture and communities. Las Vegas, which emerged as a neon city comparatively late, now plays a key role in illuminating neon’s future – in part by preserving its past. The presentation is made possible in part by the Nevada Arts Council (NAC) and the National Endowment of the Arts (NEA).
ABOUT THE NEON MUSEUM
Founded in 1996, the Neon Museum is a non-profit 501(c)3 organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment. It has been named “Best Museum” by Las Vegas Weekly, one of “Sin City’s Best Retro Sites” by MSN, “No. 1 Las Vegas Museum Sure to Entertain and Educate” by USAToday’s 10best.com, “One of the Top 10 Coolest Things You Didn’t Know You Could Do” by Forbes.com, one of the “Top 10 Historic Spots in Las Vegas” by Vegas.com; one of “15 Most Fascinating Museums in the U.S.” by
VacationIdea.com; and earns a consistent 4.5 out of 5 rating on TripAdvisor. On its 2.27-acre campus, the Neon Museum houses an outdoor exhibition space known as the Neon Boneyard (“boneyard” is traditionally the name for an area where items no longerin use are stored); the North Gallery, home to the nighttime augmented-reality, audiovisual spectacle, “Brilliant!”; the Boulevard Gallery outdoor exhibit and event space; and its visitors’ center, housed inside the former La Concha Motel lobby. The
museum collection also includes nine restored signs installed as public art throughout downtown Las Vegas. Public education, outreach, research, archival preservation and a grant-funded neon sign survey represent a selection of the museum’s ongoing projects. Both the Neon Boneyard and the La Concha Visitors’ Center are located at 770 Las Vegas Blvd. North in Las Vegas. Click here for tour schedules and pricing information. Follow on Facebook, Instagram and Twitter.
Christina Cober/ Erika Pope
The Vox Agency
(541) 778-2738, (702) 249-2977
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