LOLLAPALOOZA CREATOR PERRY FARRELL, IMMERSIVE ARTISTRY,
CAESARS ENTERTAINMENT JOIN FORCES FOR KIND HEAVEN
Groundbreaking Entertainment Attraction at The LINQ Promenade Combines Music, Food, Exoticism, Mystery and More to Create Dynamic Southeast Asian World
LAS VEGAS (March 2018) – The music, film and entertainment visionaries behind a groundbreaking new entertainment venture announced today that Kind Heaven will open at The LINQ Promenade in Las Vegas in 2019. Kind Heaven is the result of a partnership between Perry Farrell, whose Lollapalooza franchise has revolutionized the modern music festival, Immersive Artistry, whose award-winning co-founders have been responsible for major Hollywood fantasy film franchises, and Caesars Entertainment, the world’s most diversified casino-entertainment provider.
“Lollapalooza forever changed the way fans experience live entertainment and Kind Heaven will take that to the next level, mesmerizing the audience through sights, sounds and deliciously exotic smells,” said Farrell. “Nothing like this has ever been attempted before. It’s going to be incredible.”
Combining leading-edge technology and Hollywood style storytelling, Kind Heaven will take visitors on a sensual exotic journey that offers the best of Southeast Asian culture, music, food, danger, fashion, exoticism, exploration, mystery and spiritual enlightenment. Featuring a soundscape curated by Farrell, Kind Heaven will provide a wide variety of experiences, from dark and mysterious back alleys to a Forest Temple and beautiful Sanctuary. Every area will feature different food, drink, and entertainment experiences and everything will be available for purchase.
Kind Heaven brings together a visionary team that includes a track record for creating new business models in 3D cinema; global film production and education; pioneering visual effects concepts that have been adopted as the industry gold standard; and completely revolutionizing the live music festival experience. Immersive Artistry CEO Cary Granat was founder and former CEO of Walden Media (The Chronicles of Narnia film series) and former President and COO Miramax/Dimension Films (Scream series, Scary Movie and Spy Kids franchises, From Dusk Till Dawn); President Ed Jones is an Academy® Award-winning visual effects pioneer (Star Wars’ The Empire Strikes Back and Return of the Jedi, Indiana Jones, E.T., Who Framed Roger Rabbit?); and Perry Farrell who not only created and launched the iconic international music festival known as Lollapalooza, but is also the front man for the groundbreaking alternative rock band Jane’s Addiction.
“Kind Heaven represents Immersive Artistry’s unique approach to entertainment, which blends storytelling with mythology and technology for a 360-degree communal experience that thrusts the audience directly into the action,” said Granat, chief executive officer, Immersive Artistry. “Perry Farrell and Caesars Entertainment understand the raw power of combining mythology, destination, entertainment, theme and retail, which is why they are such perfect partners.”
“We’re enveloping audiences in multi-sensory experiences and transporting them to places they have never been before,” added Jones, president Immersive Artistry. “It is a new transitory experience and art form, not to mention a quantum leap forward from the traditional theme park experience.”
Located in the LINQ Promenade, a dynamic open-air shopping, dining and entertainment district anchored by the world’s tallest observation wheel, the High Roller, Kind Heaven will be family friendly by day and adult at night, offering a 360-degree sensory kaleidoscope. No two visits will be the same. Kind Heaven is scheduled to open to the public in 2019.
“Caesars Entertainment is delighted to partner with Perry Farrell and Immersive Artistry on this groundbreaking, multifaceted new venture in the center of the Strip,” said Jason Gastwirth, president of entertainment, Caesars Entertainment. “Introducing Kind Heaven into our line-up of world-class programming further solidifies our reputation as a premier destination for entertainment.”
Kind Heaven will leverage state-of-the-art RF technology and advanced wearable tech to not only create a personalized experience for each visitor, but also a cash-free environment enabling frictionless food, beverage and retail sales. It will also be a portal for premium Asian brands that are not currently available in the U.S.
Bob Morse, president of hospitality, Caesars Entertainment said, “Kind Heaven has the potential to become a must-visit Las Vegas destination that will appeal to our global travelers and transform the streetscape at the LINQ Promenade. Cary, Ed and Perry’s vision for the future of entertainment was the inspiration behind this partnership.”
ABOUT PERRY FARRELL
Perry Farrell is an entrepreneur, philanthropist and Grammy-nominated singer-songwriter, best known as the front man for the legendary alternative rock band Jane’s Addiction. After forming in 1986, Jane’s Addiction became known as the founders of Alternative Rock, influencing the biggest bands of the 90’s including Nirvana, Rage vs. the Machine, Alice In Chains and Pearl Jam. Their songs “Stop”, “Been Caught Stealing” and “Just Because” reached #1 on the U.S. charts. His band has also been nominated for the Rock & Roll Hall of Fame.
Farrell created the wildly successful touring festival Lollapalooza in 1991. After an incredible 13 year run as an alternative event that brought the underground to the forefront of popular culture, Lollapalooza has since evolved into the model for modern day music festivals, with 3 and 4-day events that sell out every year in incredible markets like Chicago, Sao Paulo, Buenos Aires, Santiago, Berlin, and Paris. In Chicago, the flagship event attracts almost 500,000 people every year, and takes in over $200 million in revenues for the various businesses in the city. Farrell continues to produce Lollapalooza with partners William Morris Agency and C3.
ABOUT IMMERSIVE ARTISTRY
Immersive Artistry (IA) believes the future of entertainment is about the creation of immersive, multisensory, communal experiences that will transport audiences on journeys both shared and unique. The company combines state-of-the-art technology with Hollywood storytelling to create extraordinary 360-degree experiences that involve all the senses. Immersive Artistry is headquartered in Los Angeles. For more information, visit www.immersiveartistry.com.
ABOUT CAESARS ENTERTAINMENT CORPORATION
Caesars Entertainment is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Caesars Entertainment is mainly comprised of the following three entities: the wholly owned operating subsidiaries CEOC, LLC, Caesars Resort Collection, LLC. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 47 casinos in 13 U.S. states and five countries. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
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Sam Threadgill/Rachel McCallister
MPRM Communications for Kind Heaven